Anywhere between 2015 and you may 2018, I was the fresh copywriter and you will elderly writer from the OkCupid. Because the OkCupid’s very first-ever before publisher and you will third person in the newest paigns to help you CRM so you can personal. Check out created info followed by particular get a hold of projects.

Imaginative head to own OkCupid social networking: Create, manage and you will change all-content around the OkCupid’s higher-tourist Facebook (70K followers), Myspace (51K supporters) and Instagram (12k) to guide conversation into the dating and you can drive wedding towards signups. That have a rigorous funds and small cluster without high growth equipment (i.age. bots), We aided build the Instagram account regarding 0-13,100000 followers thanks to high content, sweepstakes and you can people-to-person involvement.

Controlling editor for OkCupid’s site: Change and you may generate compelling, press-deserving reports for OkCupid’s web log (theblog.okcupid), garnering 127,eight hundred thoughts and ninety five,768 checks out to own my personal postings alone since springtime 2017; up to speed and you may revise works out of freelance writers.

Cross-system publisher: Collaborate across programs and additionally creativity, construction and equipment to enter duplicate having video clips texts, content, flag advertisements, emails, and you can UX copy to keep up one to cohesive voice all over the programs.

Part into the DTF promotion: Have you ever viewed OkCupid’s amazing DTF ads? Wieden+Kennedy written and you will do brand new venture; and as elderly writer from the OkCupid, I starred a task for the 3rd party event performance and you may societal means.

Master from ceremonies: Lead the latest roast of your own Chief executive officer of Tinder. This isn’t really a keen accolade, more of an effective comedic profession high light

In reaction to just one of your Charlottesville March leadership gaining interest online, we banned your away from OkCupid.It had been new single largest force moment inside OkCupid’s record. Most of the they grabbed was that strong tweet.

The aim were to both encourage feamales in their singlehood whenever you are and promoting adventure regarding brand and the way it lets you be certain on what need – all of the that have a dramatically low budget.

Doing work all over a large imaginative classification you to incorporated social networking influencers, investigation research, build, and you will videos production house, my brand new mountain #SingleOnSunday try the initial away from it’s kind to have OkCupid – both given that a combination-channel promotion and a female-focused content. It absolutely was and the basic strategy to locate us into the lifestyle e-books, and this helped the newest impression away from OkCupid due to the fact a matchmaking software on an internet dating & lifestyle app.

Venture factors: Youtube video clips // Karley Sciortino post (sponsored) // Discharge blog post // Liberal Girls article // Girls Rejecting Antique Requirements blog post // focused emails // Instagram sweepstakes // social revealing // boosted public advertising

Do the DTF venture, and you may infusing this new DTF voice toward all of our Myspace, Facebook and you can Instagram social network account. We worked with a brandname movie director and you can creator to create good schedule from articles you to occupied standards for the target market.

Focus on third parties on the ohlala stronka providing DTF to life within partnerships. I created DTF-inspired content to have dance parties, yoga instruction, brewery incidents and you to linked the newest DTF campaign on their company.

I realized you to fifty% of OkCupid users prefer to go out individuals with the exact same governmental views-therefore we made a decision to check exactly how each party prove inside their relationship pages.

Doing work get across-program that have advancement, investigation technology, and you can art, i first-found what probably in the liberals and you will conservatives. From there, we get across-referenced this type of terminology up against common OkCupid Match questions, including “Looking for love otherwise sex?” “Try sexual climaxes the most important section of gender?” and “Would you alternatively be tied up or do the tying?” My role inside concepting & copy writing.

Particular conclusions: While an old-fashioned, getting the terms and conditions steak otherwise cooking on your own profile suggest an enthusiastic libido (in lieu of like). To possess liberals, booze ways you find attractive intercourse, when you find yourself avocado factors to love.

To the right, firefighters state they aren’t open with regards to ideas, if you find yourself law enforcement officers say he or she is. Into remaining, any mention of community at all means they are more likely discover through its ideas.

OkCupid

Getting liberals who like pain during sex, discussing Quentin Tarantino and you can Pulp Fictional are obvious indicators. Getting conservatives in search of aches, we see Walking Inactive, Tombstone and you will Disney.